Property management in Moraira & Luxury villa rental management
Boutique property management and holiday rental agency in Moraira since 2006
Property management in moraira – Our services
HMR Holidays is a boutique property management company based in Moraira specialising in luxury villa rentals. We manage the entire holiday rental process for property owners, including marketing, bookings, guest communication, maintenance coordination and property care.
Property Management
We’re here to make sure your house is well maintained and checked while you are away. We offer regular property checks and we are available 7/7 for emergencies.
Professional Photography
Great pictures are the key to high occupancy. We work with a professional interior photographer and we stage your house to make sure the pictures are eye catching.
Rental Software
We work with Avantio, the leading rental software on the market. We connect to all major rental platforms as well as niche websites. This ensures high occupancy for your villa.
Holiday Rental Management
From marketing your property and managing bookings to guest communication and maintenance coordination, we handle the entire holiday rental process so you can enjoy your villa with complete peace of mind.
Social Media
We work hard to build strong social media strategies and engage potential clients from all over the world with carefully selected pictures and powerful branding.
Local SEO
We invest in improving our SEO to make sure we rank higher than other agencies and websites. This enables us to get more than 70% of our bookings directly through our website.
HMR Holidays : Our Property Management Results
56%
Return guests in 2025
4.9/5
Airbnb Superhost
9,2/10
Booking.com rating
4.9/5
Google Maps rating
227
Average days occupancy
Our Property management packages
These management packages are completely optional and separate from our rental management services. You will find our rental comission in the FAQ below. We can also tailor our services to suit your specific needs and budget, feel free to get in touch with us to discuss the best option for you.
Premium Management
price + IVA- Property inspections: Scheduled bi-monthly checks
- Coordination of repairs & maintenance: We manages all necessary repairs and servicing.
- 24h owner support : We provide 24h owner support for emergencies and year-round support + access to all of HMR’s providers.
- Security & general upkeep oversight.
- Tourism licence management and yearly NRUA declarations : your TL is constantly updated to include all rental periods throughout the year. This also includes the annual submission and registry fees to declare all the rentals for both NRUA numbers, every February
Full Management
price + IVA- Property inspections: Scheduled bi-monthly checks
- Coordination of repairs & maintenance: We manages all necessary repairs and servicing.
- 24h owner support : We provide 24h owner support for emergencies and year-round support, as well as access to all of HMR’s providers.
- Security & general upkeep oversight: Ensuring the property remains well-maintained throughout the year.
Key Holding & Alarm
price + IVA- Key holding outside of rental periods: The Agency will hold keys for the property, allowing access when needed for maintenance or emergencies.
- Alarm contact: For properties with an alarm system, the Agency acts as the primary contact in case of alarm activations.
- Emergency access: In the event of urgent situations, the Agency can provide access to trusted professionals or authorized individuals for necessary interventions.
Self Managed option
price + IVA- Under this option, the Agency manages the property exclusively during rental periods :
- No property checks or management outside of rental periods.
- The Owner is responsible for arranging any maintenance, security, access to third parties or emergency interventions when the property is not occupied by renters.
- The Agency’s support is limited only to rental periods.
- The Owner acknowledges that by selecting the Self-Managed Option, they assume full responsibility for the property’s upkeep, security, and any necessary repairs outside of rental stays.
Matterport scans available for all our properties
At HMR Holidays, we know first impressions matter.
That’s why we offer professional Matterport 3D virtual tours to showcase your holiday rental in the best possible light. With a Matterport scan, potential guests can explore every corner of your property from the comfort of their home, providing an immersive experience that static photos simply can’t match.
Not only does this cutting-edge technology boost the appeal of your property, but it also builds trust by offering transparency, giving guests confidence in their booking decision.
Click on the picture to see an example of one of our scans
OWNER F.A.Q – We answer your questions
What are the requirements to sign up with HMR Holidays ?
We are looking for well maintained properties in Moraira, available for a minimum of 8 weeks during peek season (June-July-August – September).
We are looking for well maintained and decorated properties with decent furniture and beds, good quality appliances and a little “special” touch” that will make them stand out. What we value, above all, is the care owners put into their properties and their willingness to invest in their property to improve our guest’s experience.
Some of our basic requirements :
- Air conditioning : this is now a legal requirement for holiday rentals. Most guests won’t even consider a house without A/C.
- Wifi : free and unlimited Internet
- Only detached villas with private pools
- Furniture and beds need to be of good quality
- Private pools only
Properties we won’t consider :
- We are not taking on townhouses/semi-detached properties on communities and apartments.
- We are only working in the Moraira area ( El Portet, Pla del Mar, Sabatera, Paichi etc ) up to the San Jaime golf course. We won’t take on villas outside of this perimeter or on the Cumbre del Sol.
- We cannot rent properties which have active building sites in close proximities
Which documents and licences are necessary to let my house ?
Please get in touch with us for personalized advice on renting your property. However, here are some basic requirements to get started:
Cedula de Habitabilidad
Your property must have a Cedula de Habitabilidad, a document proving that the house meets all legal requirements for habitation. This should have been provided by the previous owners and is essential for applying for a tourist license.
Informe de Compatibilidad Urbanística
The next step is to request the Informe de Compatibilidad Urbanística from your local town hall. This document confirms that rentals are permitted in your property’s area. Note that it does not automatically grant a tourist license. The fee for this stamp is €50.
The Tourism Licence
Finally, we will need to request the tourism license. This process typically takes between 1 to 4 months, depending on the volume of applications. Please note that all licenses will need to be renewed in 2029 due to new legislation.
At HMR Holidays, we will act as the license holder, as we require regular access to your online information to manage compliance efficiently. If you decide to switch agents in the future, a change of license holder will need to be requested.
National Tourist Registration Platform (Hospedajes)
Your property will also be added to the National Tourist Registration Platform called Hospedaje. This ensures that every tenant staying at your property is properly registered with the local authorities, as required by law. HMR Holidays takes care of the entire process for you.
National Registration Number (NRUA)
Your villa will need to be registered on a National Platform, The Ventanilla Digital. This is separate from the Valencia Tourism Licence. You will need to request a touristic ( for stays under 10 days) and non-touristic (for stays over 10 days) NRUA. This process has to be completed by your gestor or anyone who has access to your digital certificate.
You have no offices, will this affect bookings ?
We decided to close our offices because the vast majority of our clients was finding us online rather than through our offices.
We are now investing the resources we used to spend on our office, on improving our website, social media strategies, and SEO ranking. Not having a physical office has in no way affected negatively our bookings, quite the contrary. Regarding check-ins, most of our guests actually prefer meeting directly at the property rather than having to pick up the keys at our offices. We have an emergency number available 24/7 if they have any issues.
Can I block dates for personal use during the rental season ?
When will I get payed my rental income ?
For most bookings, you will receive your rental income 4 weeks before the guest’s arrival. For bookings received via Airbnb and Tripadvisor and in some cases Booking.com, where the rental portal holds the money until the guest’s arrival, you will be paid 3 days after the client’s check-in.
Do I need special home insurance to cover holiday rentals ?
You will need a home and content insurance to cover holiday rentals.
Are there any essential steps to get my rental ready ?
All rental properties must have :
- Garden and Pool services ( we can recommend companies if needed)
- Cutlery and plates to cover the property’s maximum occupancy x 2 – Same goes for cups and glasses.
- Kettle and Coffee machine (preferably capsules)
- Washing Machine and Iron
- Minimum 4 sets of keys ( 2 for clients, 1 for us, 1 for cleaners)
- Duvets for all beds if you are renting from October to May (we will provide linen)
- Good quality pillows ( 1 per guest is a minimum, 2 per guest is usually appreciated)
- The house needs to be well stocked with cleaning supplies for guests. Basic cooking essentials (oil/salt etc) is also a plus.
- Mattress protectors marked with the name of the property
- Enough hangers in the wardrobes ( we recommend getting matching wooden hangers)
- UK and Spanish TV as a minimum
- Enough sunbeds or outdoor seating for all the guests
- Parasols (we don’t recommed supllying expensive parasols are they are prone to breakage)
What comission do you charge ?
At HMR, transparency and trust are at the heart of how we work. You will always have full visibility on what the guest pays, what we charge, and what you receive.
We charge a 30% commission (including IVA) on the agreed rental price. This structure is in line with most local agencies and reflects the level of service and care we aim to provide.
We agree a fixed pricing sheet depending on the season (low, mid, high and peak season). Owners do not pay for guest linen or cleaning costs, and we also cover the rental portal fees (Airbnb, Booking, etc.).
How much can my villa earn in Moraira?
This will depend on several factors, such as the size, location and overall quality of the villa, as well as the number of weeks you are willing to rent it and the time you would like to keep it for your own use.
However, to give you a rough idea based on the performance of our current properties, and for owners who both rent out their villa and use it themselves, the average annual returns are approximately:
-
3-bedroom villa: around €22,000 / year
-
4-bedroom villa: around €28,000 / year
-
5-bedroom villa: around €33,000 / year
Do I need to take pictures of my property ?
We will arrange a professional photo shoot of your property with a specialized photographer. These photoshoots are expensive so we need to make sure the property is looking its best, we will help you present and stage the house.
We will own the rights to the pictures unless you choose to pay for them.
What tools and methods will you use to advertise my property ?
We work with Avantio, the leading rental software on the market which enables us to have high quality connections to all major rental platforms. This is a very powerful tool but it does come at a higher cost than most softwares on the market.
What does this mean ? We enjoy better ranking on online rental platforms and reach more potential clients. This translates into higher occupancy for your property. We also work with niche websites in France and Northern Europe to attract more customers.
How can I be sure my property is rented to the right people ?
We do not allow groups of people under 25 and large celebrations. We also refuse to provide extra beds in our properties to make sure the villas are not hosting more guests than they can.
We are in contact with the guests before they arrive and will cancel the booking if we don’t feel comfortable about renting them your property. All guests are now required by law to provide their passport information, which will be communicated to the local Guardia Civil. We meet them directly at the house and will require all passports. This helps control who is renting the property and informing guests on how to use the house.
We are lucky to work with a high percentage of returning clients, booking with HMR year after year. This means building relationships with respectful clients who look after your property.
Are linen and towels provided for guests ?
Yes, we will provide hotel quality linen and towels for all our guests. This is paid by the guests, not the owner. We do ask our owners to provide duvets if they are renting the property from September to the end of April. Mattress and pillow protectors are also a must.
If something gets damaged...who pays for it ?
Our personal insurance policy covers us for damages in the properties up to 350€. We will replace broken parasols, small kitchen appliances, cushions, glasses etc if damaged by guests.
Owners do however have to accept that using and renting a house comes with a reasonable amount of wear and tear. We recommend putting away objects with a high financial or emotional value.
It is extremely rare to have damages caused by guests for more than 350€ but this should be covered by your home insurance. Any serious intentional damage by a guest will result in a report with the Guardia Civil and criminal charges.
Can use your services but also advertise the villa myself ?
Unfortunately no, we work on a strict exclusive, non-compete contract. Of course, you are free to host friends and family but you won’t be able to advertise your house yourself on rental platforms. This avoids confusion for potential bookers, double bookings etc.
If we do our job well, you won’t need it 😉
Owners with existing property Instagram pages are welcome to keep them active, we just ask them to add a link to our booking portal.
MEET OUR HMR HOLIDAYS TEAM
Matthew BuTTERFIELD
Rental Manager
Iain Roche
Managing Director – Owner
Léonie Gremillet – Roche
Marketing, Web and Social Media – Owner
Why choose HMR Holidays : boutique hospitality & personal service
Here at HMR Holidays we believe in “quality over quantity “.
Our boutique approach to property management ensures a high-quality experience for both property owners and guests. We remain intentionally small, accepting only a few new properties each year to maintain our strict quality standards.This careful selection process allows us to build long-lasting relationships with our owners, founded on trust and collaboration. With over 18 years of experience renting properties in Moraira, many of our property owners have become close friends.
What does this mean ? Our team knows each property inside out, enabling us to deliver a level of service that goes beyond the typical 9-to-5 agency. As a web-based company, we combine the convenience of technology with a personal touch, meeting all clients directly at the properties and being available 7 days a week for emergencies. From personalized recommendations to hands-on support, we ensure every guest enjoys an unforgettable stay in Moraira.
This dedication is reflected in our results: 56% of our bookings in 2025 come from repeat guests.
That’s the HMR Holidays difference.
WHO DO WE WORK WITH ?
From Our HMR Owners
“As an owner of two properties in Moraira, I have worked with HMR Holidays for over 9 years now. I have always found them to be reliable, helpful, informative and most importantly willing to respond at short notice when things need sorting! They have supported my aim of renting my villa at the right price, to the right people and for the right amount of weeks”
“We engaged HMR as our property agents and they provided a full service of property advice and purchase support during every stage of the Spanish legal process. The advice on income and pricing, together with maintenance and renovation has been invaluable and we continue to feel like we are in very experienced and reliable hands. It has been an absolute pleasure dealing with HMR Holidays and they continue to go above and beyond that expected ”
Ready to rent your property with us?
Let’s schedule a casual chat to see if we would be a good fit !
Call Iain, Léonie or Matthew : 0034.627.84.83.57
Email : info@hmrvillas.com