A family business at your service, since 2006


I guess you want to know who we are? That’s pretty simple really. HMR Holidays is owned and run by the Roche family. 

Irene & Howard had been holidaying in Moraira for years before they started this holiday rental business in 2006. They started with only a few properties and then grew steadily over the years. Their son, Iain, joined the business in 2012 following his move from the UK to Spain to assist with the continued growth.

In 2016, Irene and Howard took a well-deserved retirement from the business, leaving Iain and his partner Léonie in control.

HMR Holidays now operates as a web-based holiday rental company, with no physical office, but we’re still on hand to meet and greet all our guests and personally see to any issues that they might have.

We  choose to remain a small family business, carefully selecting our properties and providing the highest levels of care and support for our clients and owners alike. We want to create long term relationships with both our owners and guests. 

When we are not busy catering for client’s and owner’s needs, we enjoy the wonderful weather, beaches, and lifestyle the Costa Blanca provides.


Howard Roche

Founder and Proud Grandpa 

His favorite place: The Playetes Beach, perfect for a little morning swim

A restaurant: D’Gust for special occasions. Excellent service and great wine selection

A hobby: Taking my granddaughter Alba to the beach

Iain Roche

Managing Director

His favorite place: A little beach at the end of Las Marinas in Dénia but shhh…it’s my secret spot

A restaurant: La Cova del Mero for delicious paellas and beautiful views

A hobby: a game of padel

Léonie Gremillet

Marketing, Web and Social Media 

Her favorite place: El Portet Beach to watch the sunset..simply magical

A restaurant: La Cabana for the view, Kosta for a special occasion and La Experiencia for a glass of vino

A hobby: A good book on the beach or a long walk in the countryside with our dog Freddie


We share all our knowledge and insider’s tips on the area on our HMR HOLIDAYS Blog. Where to eat, what to do, where to go ? We are answering all these questions with weekly articles to help you plan an unforgettable holiday in Moraira.
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