A family business at your service since 2006

 I guess you want to know who we are? That’s pretty simple really. HMR Holidays is owned and run by the Roche family. 

Irene & Howard had been holidaying in Moraira for years before they started this holiday rental business in 2006. They started with only a few properties and then grew steadily over the years. Their son, Iain, joined the business in 2012 following his move from the UK to Spain to assist with the continued growth.

In 2016, Irene and Howard took a well-deserved retirement from the business, leaving Iain in control. HMR Holidays now operates as a web-based holiday rental company, with no physical office, but we’re still on hand to meet and greet all our guests and personally see to any issues that they might have.

We deliberately choose to remain a small family business, carefully selecting our properties and providing the highest levels of care and support for our clients and owners alike. Our goal is to create long term relationships with both our owners and guests. 

When we are not busy catering for client’s and owner’s needs, we enjoy the wonderful weather, beaches, and lifestyle the Costa Blanca provides.


                      MEET OUR HMR HOLIDAYS TEAM                            

Howard Roche

Founder and Proud Grandpa 

His favorite place: The Playetes Beach, perfect for a little morning swim 

A restaurant: D’Gust for special occasions. Excellent service and great wine selection

A hobby: Taking my granddaughter Alba to the beach

Iain Roche

Managing Director 

His favorite place: A little beach at the end of Las Marinas but shhh…it’s my secret spot

A restaurant: La Cova del Mero for delicious paellas and beautiful views

A hobby: a game of padel

Léonie Gremillet

Marketing, Web and Social Media

Her favorite place: The Portet Beach, simply beautiful

A restaurant: La Siesta in Javea for the view

A hobby: A good book on the beach or some kayaking

Bill Bolufer

Cleaning Manager 

His favorite place: The top of the Bernia Moutain for the fantastic views.

A restaurant: Casa Canto in Benissa. A historic place with authentic food.

A hobby: Mountain biking with my friends

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